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☆ Black creators were instrumental in building TikTok. Now they fear they'll be hit the hardest by a ban.
▼ + stars: | 2024-05-01 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +10 min

But largely, TikTok is a place Black creators found where they could thrive and reach new audiences and customers for their growing businesses. It wasn't that the content wasn't good, Ford said, it was that Instagram "just wasn't a place for Black creators, minority creators, to excel." Some Black creators suspected their Black Lives Matter content was suppressed in 2020 after George Floyd's death ignited a wave of protests. AdvertisementBlack TikTokers have also expressed an "undertone of anti-Blackness" in the platform's algorithm, where white creators benefited from the trends started by Black creators. AdvertisementThis is disheartening, Black creators told BI, because so many top trends and ideas come from their community.

Persons: —, Joe Biden, TikTok, Tenyse Williams, It's, Funmi Ford, Ford, Nya, I've, Étienne, Keith Lee, entrepreneurialism, Kahlil Dumas, Dumas, George Floyd's, Jalaiah Harmon, Black TikTokers, Williams, Imani Bashir, Bashir, We're, isn't Organizations: Service, Senate, Business, Consulting, University of Central, Columbia University, George Washington University, Pew Research Center, An, Free, Black, New York Times, Forbes, YouTube, BI Locations: University of Central Florida, Instagram, An Oxford, Atlanta

People are surprised to learn that Mari Murdock, 36, is a professional game master, a role in which she organizes and narrates tabletop roleplaying games like Dungeons & Dragons. Dungeons & Dragons is an open-ended tabletop game in which the narrative is shaped by the players' choices, whether that's through combat, puzzles or negotiation. But as Murdock played tabletop games through the 2010s, she grew more confident in the skills it takes to run a good game. The timing was fortuitous, as tabletop gaming became more popular during the pandemic. For Murdock, gaming allows you to immerse yourself in "a pretend situation where you are imagining that you are someone else.

Persons: Mari Murdock, Graham Merwin, Murdock, — it's, Scott, Murdock's, Mari, she'd, Dax Levine, —, Levine, Max, we've, it's Organizations: CNBC, Westminster University, Brigham Young University, Hawaii, BYU, Dragons, Guinness World Records, &, PayPal, Hulu, Spotify, Amazon Prime, Max Insurance, Relief Society Locations: Utah, Salt Lake City, Michigan, Hawaii, Japan, Scott, Provo , Utah

☆ TikTok has become a pseudo-shopping channel, and Gen Z has had enough
▼ + stars: | 2024-04-22 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

@ceevannn #stitch with @Renèe | Influencer Marketing these days, Katy Hearn’s products and branding dont move me to purchase. TikTok influencers stand above IG because of authenticity. As social media marketing evolved, so did the opportunity for influencers to work with more brands. Data shared with the outlet from a YPulse study found that 45% of 13 to 22-year-old respondents felt influencers don't have the sway they used to. Sophie Wood, the director of strategy at influencer marketing agency Fohr, told BI the influencer bubble hasn't burst, it's just changing.

Persons: —, Manrika Khaira, TikTok, it's, Zers, CeeVan, influencers, Katy, rogan, @Madeline Pendleton, Ashley Rector, Quimby, — influencers, Rector, Samantha Zink, Zink, Gen Z, Influencers, Catherine Falls, Sophie Wood, Wood, Hannah Witton, Witton, It's, Jessica Dante Organizations: Service, Business, Influencer, qvc, Federal, Quimby Digital, Zink Talent, Yahoo News, YouTube, Smart, BI, Love Locations: Catherine, London

☆ See how iPhone apps could change if Apple loses its DOJ antitrust fight
▼ + stars: | 2024-04-02 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

New app store AltStore could be coming to iPhones in the EU after to 2024 regional rule changes. The Apple App Store rival aims to give developers more control over app distribution and payment. AltStore offers a peek into how iPhone apps could change in the US if Apple loses a DOJ lawsuit. They'll also be able to use the same Patreon integration to distribute 'paid' apps, Testut told TechCrunch. "This lawsuit threatens who we are and the principles that set Apple products apart in fiercely competitive markets," Apple told BI in March.

Persons: —, Apple, Riley Testut, They'll, Testut, Apple didn't Organizations: Apple, DOJ, Service, EU, Department of Justice, Digital, TechCrunch, Nintendo, Industry, Business

☆ Barbara Corcoran: I wish I'd been 'easier on myself' in my 20s—especially about money
▼ + stars: | 2024-04-02 | by ( Ashton Jackson | ) www.cnbc.com time to read: +3 min

But I wish I had been a little bit easier on myself," Corcoran said. One way to deal with it, executive coach Christina Helena wrote for CNBC Make It last year: Use the people around you for support. "Sometimes people see potential in us that we ourselves are not yet able to recognize," wrote Helena. Twenty-eight years after launching her business, Corcoran sold it for $66 million. Disclosure: CNBC owns the exclusive off-network cable rights to "Shark Tank," which features Barbara Corcoran as a panelist.

Persons: Barbara Corcoran, Corcoran, Christina Helena, Helena, Esther Kaplan Organizations: CNBC, The Corcoran Locations: New Jersey

☆ Here’s why YouTube is shelling out to get creators to make short videos
▼ + stars: | 2024-03-28 | by ( Clare Duffy | ) edition.cnn.com time to read: +7 min

New York CNN —YouTube says hundreds of thousands of creators are now earning a paycheck from posting short-form videos on the platform, as it ramps up its race to compete with rivals like TikTok and Instagram. It hasn’t been cheap: the Google-owned platform is shelling out tens of thousands of dollars to some of its top Shorts creators — like beauty influencer Sydney Morgan — every month. YouTube says the fresh data to its ability to incentivize existing creators to try out a new format — and to attract new users. “I make more from just YouTube Shorts (revenue) sharing in a month than I can make on other comparable platforms in a year,” she said. YouTube declined to share data around the total amounts it’s paid to creators for Shorts in the year since it added the feature to the YouTube Partner Program.

Persons: Sydney Morgan —, ” Amjad Hanif, Tara Walpert Levy, Meta, ” Hanif, “ You’re, “ It’s, ”, “ We’ve, ” Walpert Levy, “, ‘, Morgan, YouTubers, ” Morgan, Reddit, aren’t, Destin Sandlin, CNN he’s, ” Sandlin, Sandlin, Hanif, he’s, you’ve Organizations: New, New York CNN, YouTube, Google, Shorts, CNN, Facebook, Kodak, NASA Locations: New York, Instagram, United States

☆ How creators are using long-form writing to build community and combat the uncertainty of short-form video
▼ + stars: | 2024-03-25 | by ( Marta Biino | ) www.businessinsider.com time to read: +7 min

AdvertisementBuckle is part of a group of creators that has turned to slower, longer types of content that don't live on social platforms. Turning to long-form content — in writing, but also through podcasts, community platforms like Patreon, and YouTube videos — has been a way for creators to counter this. AdvertisementFor some creators, long-form content is also a way to slow down their relationship with their audiences and build stronger connections. Alexandra Hayes Robinson recently started the newsletter Hello Hayes after finding success on TikTok. Alexandra Hayes RobinsonWritten content is a way for creators to build 'community'The idea of "community" has become central to the creator economy, and long-form content can help foster it.

Persons: —, Lesley Buckle, interning, Instagram, . Buckle, Buckle, it's, Dylan, Annie Openshaw's, Rafy Evans, Alexandra Hayes Robinson, Hayes, Emma Brooks, She's, Annie Openshaw —, Openshaw, Jessamyn Stanley, Ashley Batz, Thomas Walters, Julianne Fraser Organizations: Service, Business, Porter Magazine, Infinity Creative Agency, TikTok, Google, Buckle, Dollar, New Locations: Marie Claire, virality, Europe, New York

☆ The big push for AI, TikTok bans, and spaces for influencers of color: Here are 3 takeaways for creators from SXSW.
▼ + stars: | 2024-03-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

AI was very popular, but most panels failed to discuss the consThe harmful impacts of AI dominated the conversation among creators at SXSW. Related storiesIn a session titled "AI in Video: Revolutionizing or Replacing Creators," Vimeo product executive Zohar Dayan's presentation similarly focused on the technology's benefits. Talk of a TikTok ban? Employees and creators are 'bored' of itOutside SXSW, the conversation has picked up about a potential TikTok ban in the US , but there was radio silence about it in Austin among the TikTok employees and creators I met. "We're so bored of that topic, honestly," said two TikTok employees, who spoke on condition of anonymity out of concern about facing repercussions from their employer.

Persons: Cassey Ho, OpenAI's, Peter Deng, Deng, Zohar, Dan Whateley, they've, Kahlil Greene, he's, Jerry Won, Justin Nguyen, Mylen Yamamoto Tansingco, Sam Li, Sean Kim, Sam Yam, Austin Hilton, Tumi Brooks Organizations: Southwest, Delta Air Lines, Business, IBM, SXSW, Snapchat, Pershing House, Talent, Austin, Austin Hilton Hotel, Convention Locations: Austin, Australia, China, member's, TikTok, Netflix's, Singapore

☆ Read the 19-page pitch deck ex-Meta staffers used to raise $1 million for their comedy startup
▼ + stars: | 2024-03-13 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +3 min

Danny Frenkel, the CEO of comedy startup PunchUp Live, said the industry had a pretty standard path to success. Comics would aim to score a special on Comedy Central, Netflix, or HBO to become a big headliner at large venues. But Frenkel said the problem was comedians were '"renting" those audiences from social-media platforms. PunchUp helps comedians navigate social-media platforms like Instagram, TikTok, and YouTube. Check out PunchUp Live's 19-page pitch deck:Note: PunchUp redacted financial projections originally included in the deck.

Persons: Danny Frenkel, Frenkel, Alex Dajani, Steve Byrne, Sam Morril, Rachel Feinstein, Mark Norman, PunchUp, Morril, he's, " Frenkel, Meta Ray, Heracles Capital Organizations: Comedy Central, Netflix, HBO, Business, YouTube, Meta, Reality Labs, Heracles, Hustle Fund, Evil Twin

☆ The great YouTube exodus is coming — leaving AI junk and MrBeast to reign supreme
▼ + stars: | 2024-03-12 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +12 min

Read previewWhen MatPat announced he would leave behind his renowned YouTube channel The Game Theorists this year, he also had a prediction: 2024 will be the year we see a mass exodus from the platform. Speaking with the Guardian, he said he'd seen many of his peers reducing how much time they were dedicating to YouTube. AdvertisementJenna Marbles said goodbye to her YouTube channel back in 2020 after criticism over her old content. Hannah Witton / YouTubeScaling up in an AI worldWitton said she's always been aware of the "growth trap" creators can fall into. "I've seen cheap five-second videos of just an AI voice reading a summary of a movie," Tran said.

Persons: —, MatPat, YouTubers, Jenna Marbles, Tyler Oakley, Tanya Burr —, Zoe Sugg, Lilly Singh, Dave Kotinsky, Matthew Patrick, Patrick, Stephanie, Tom Scott, he'd, Zoe Glatt, Glatt, YouTube's, Ollie, He's, Hannah Witton, it's, you've, Witton, she's, we've, Christine Tran, Tran, Emma Chamberlain, Jacopo Raule, That's, It's Organizations: Service, YouTube, Business, Media, Guardian, University of Toronto Locations: Suez, Witton

When it comes to newer consumer-social startups, the environment they're entering is turbulent — investor checks have dwindled, users are facing subscription burnout, and successful advertising models require massive scale. AdvertisementSo how are the emerging, buzzy social startups approaching monetization in 2024? "There's really only two monetization business models for consumer products," said Tiffany "TZ" Zhong, founder of new social platform NoSpace and early-stage VC firm Pineapple Capital. 3 ways new social-networking startups are approaching monetizationWhile some newer social startups are already monetizing their product, many are still pre-revenue and experimenting with different models to see which will make sense for their product and audience. And Verse CEO Bobby Pinckney told BI that the social platform, centered around music, plans to add a premium subscription that will unlock advanced AI tools, analytics, and templates.

Persons: —, there's, Eric Wittman, Tiffany, Zhong, VCs, Bianca Ambrosini, Ambrosini, Marlon Nichols, Nichols, Emma Bates, Andrew Kahn, Danial Hashemi, Alexandra Debow, Bobby Pinckney Organizations: Service, Meta, Business, Pineapple, Mac Venture Capital, Twitter, Crush Ventures, Crush, BI Locations: Berlin

☆ Opinion: Shane Gillis’ turn on ‘SNL’ shows that all too often, bigotry sells
▼ + stars: | 2024-02-25 | by ( Dean Obeidallah | ) edition.cnn.com time to read: +5 min

“That’s how I got to New York.”Since losing the “SNL” gig, Gillis has only leaned into what some call “cringe humor” and others rightly slam as bigotry. Even among the cast members of “SNL,” we didn’t see any public outrage or protest over Gillis hosting. If you don’t like a comedian’s material, don’t attend their shows. In the case of Gillis, despite what he said with the joke in his opening monologue on “SNL,” he might actually want you to Google his name. Based on what we’re seeing, there’s a lucrative market for views like his in the world of bigotry.

Persons: Dean Obeidallah, Shane Gillis, Gillis, “, he’d, what’s, didn’t, ”, Theo Von, Vox, ” TMZ, Dave Chappelle, Gillis’s, Bud Light, influencer Dylan Mulvaney, Donald Trump, They’ve, don’t Organizations: CNN, Dean Obeidallah CNN, “ SNL, SNL, Los Angeles Times, YouTube, Netflix, New York Times, Blacks Locations: New York

☆ I'm a man who created a sexy female AI influencer to make extra money. It's been harder and weirder than I thought.
▼ + stars: | 2024-02-21 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

A man created a female AI influencer in order to make money after losing his job. This as-told-to essay is based on a conversation with the male creator behind AI influencer Kimochii. I thought an AI influencer would be the easiest and quickest way. Kimochii is an AI influencer with 43,000 Instagram followers. Even though I'm not making that much money with Kimochii, I'm too invested in her life now.

Persons: influencer, Kimochii, hasn't, haven't, she's, —, I'm

☆ Fanvue, an OnlyFans competitor, is betting big on AI-generated adult content. But some creators worry about its tactics.
▼ + stars: | 2024-02-16 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

These influencers, generated using AI, have amassed thousands, or sometimes hundreds of thousands of followers — like Sika Moon and Aitana. Unlike its competitors, which largely ban adult content generated with AI, Fanvue is bullish on it and is investing heavily in its community of AI influencers. But as Fanvue continues to build its user base and business model on AI-generated explicit content, some of its practices have prompted concerns among creators. For many creators behind these AI influencers, however, the hiccups and doubts about Fanvue don't outweigh the attention the company is giving them, and they continue to nurture their relationship with it. "The way they treat us AI creators is good," a third creator said.

Persons: —, they've, Fanvue, Will Monange, Monange Organizations: Service, Business, BI

The pay data includes salaries ranging from a data scientist position that offers $170,000 per year at Discord to a staff engineer role that earns $250,000 or more at Patreon. AdvertisementHere are the annual salaries for a job at FaZe Clan:Legal Counsel: $142,273 median starting range; from $133,308 to $194,437FaZe Clan did not respond to BI's request for comment. At LTK, a senior software engineer would make $130,000Courtesy of LTKLTK, formerly known as RewardStyle, is an affiliate-marketing and social-commerce platform used by influencers across Instagram, YouTube, and TikTok. At Teachable, a level II senior software engineer would make $190,000Teachable is a platform where creators can build and sell online courses and coaching programs. Here are annual salary ranges for several jobs at Teachable:Data Analyst : $69,826 to $85,000: $69,826 to $85,000 Senior Software Engineer : $160,000 to $180,000: $160,000 to $180,000 Senior Software Engineer - Core : $150,000 to $170,000: $150,000 to $170,000 Senior Software Engineer II : $190,000: $190,000 Software Engineer: $125,000 to $135,000Teachable did not respond to BI's request for comment.

Persons: upstarts, we're, Justin Kenna, they've, ByteDance, Teachable, Konstantin Savusia, James Nord, Brandon Brown, Ryan Brown, Brian Mechem, Warby Parker, Grin, Amanda Perelli, Anthony, Alex Zaccaria, Nick Humphreys, Linktree's, Amber Venz, Baxter, Read, Sydney Bradley, economy's, Patreon, Chris Best, Jason Henry Substack Organizations: YouTube, Business, FaZe, Safety, Software, Security, Enterprise Security, FaZe Clan, Fohr, Inc, Grin Technologies, Facebook, Keli Network Inc, Business Affairs, Jellysmack, Linktree, Ops, RewardStyle Inc, Networks, Mighty Networks, Mighty Software, Engineering, Sydney, Sydney Bradley One, BI, Staff, Social, Data Engineering, Trust, Quality Assurance, Hotmart, & $ Locations: California, New York, Texas, FaZe, Fohr, Jellysmack, Karat, Linktree, LTK, Instagram, Dallas , Texas, Teachable

☆ How the creators of AI influencers are making money and building their audiences, from private groups on Discord to adult content
▼ + stars: | 2024-02-02 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Aika's creator, for instance, founded an AI community on Discord, "Generative Dreamers," which counts over 100 popular AI content creators. "Currently this is the only viable way to make money from AI images," the creator of Iskira said of adult content. The server members said the mutual support they'd found had been pivotal in continuing to pursue AI content. And while monetization has been off to a slow start, AI creators said they're here to stay — and several of them hope to eventually move away from adult content. "I think 2023 was a big year for people to wrap their heads around what is AI," said the creator of AI influencer Zoe Fox.

Persons: doesn't, She's, Alexis Ivyedge, Kim Ochii, we'll, Aika, there's, influencers, they're, Iskira, it's, they'd, Kim Ochii's, monetization, Zoe Fox Organizations: Business Locations: Instagram

Allegations of research fakery at a leading cancer center have turned a spotlight on scientific integrity and the amateur sleuths uncovering image manipulation in published research. The blogger, 32-year-old Sholto David, of Pontypridd, Wales, is a scientist-sleuth who detects cut-and-paste image manipulation in published scientific papers. By Jan. 22, the institution said it was in the process of requesting six retractions of published research and that another 31 papers warranted corrections. The sleuths download scientific papers and use software tools to help find problems. Some journals told the AP they are aware of the concerns raised by David's blog post and were looking into the matter.

Persons: Jan, David, He's, Farber, DANA, FARBER, Sholto David, Dana, Laurie Glimcher, William Hahn, sleuths, Claudine Gay, Barrett Rollins, Elisabeth Bik, ” Bik, Ivan Oransky, Oransky, “, ” Oransky, —, ” They're, Bik Organizations: Dana, Farber Cancer Institute, Harvard Medical School, The Harvard Crimson, WHO, Associated Press, American Society for Microbiology, Technology, New York University, “, AP, Associated Press Health, Science Department, Howard Hughes Medical Institute’s Science, Educational Media Group Locations: British, Pontypridd, Wales, PubPeer, California

☆ ‘Hazbin Hotel’ Is a Childhood Dream Streamed Out to the World
▼ + stars: | 2024-01-22 | by ( Calum Marsh | ) www.nytimes.com time to read: +1 min

On Oct. 28, 2019, the animator and YouTube personality Vivienne Medrano celebrated a milestone: the release of “Hazbin Hotel,” a 30-minute pilot for an animated musical-comedy about a rehabilitation program that aspires to help Hell’s repentant demons get to Heaven. When she finally uploaded it to YouTube, Medrano was both relieved and excited — it felt like the culmination of something a long time in the making, and she was eager to show her work to her small but dedicated group of fans. She was not prepared for what happened next. Within months, it drew tens of millions of views and sent Medrano’s Patreon subscriptions skyrocketing; admirers coalesced into an ardent fandom that generated fan fiction, tribute art and elaborate costumes. (As of late January, it had nearly 95 million views.)

Persons: Vivienne Medrano, Medrano, Medrano’s Organizations: YouTube Locations: ”

☆ A man is suing 27 women, claiming they posted negative reviews about him on an 'Are We Dating the Same Guy' Facebook group
▼ + stars: | 2024-01-11 | by ( Joshua Zitser | ) www.businessinsider.com time to read: +3 min

A man is suing 27 women over comments about him on an "Are We Dating the Same Guy" Facebook group. In his complaint, the man claimed the group caused damage to both his reputation and finances. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementA Chicago man is suing 27 women, one man, and multiple social media platforms over negative posts about dating him on an "Are We Dating the Same Guy" Facebook group. According to the complaint, "Are We Dating the Same" once self-described itself as a "Red Flag Awareness group" aimed at safeguarding women from "toxic men."

Persons: —, Nikko D'Ambrosio, D'Ambrosio, Paola Sanchez, Sanchez, Patreon Organizations: Service, Court, Northern, Northern District of, Media, Meta, Trent, Firm Locations: Northern District, Northern District of Illinois, Nikko, Chicago, Canada, D'Ambrosio

☆ Barbara Corcoran swears by this 2-step strategy for organizing and achieving goals: It's 'essential'
▼ + stars: | 2024-01-03 | by ( Ashton Jackson | ) www.cnbc.com time to read: +2 min

That may seem counterintuitive, given the plethora of online scheduling websites and mobile apps available today. I, myself, prefer to write a calendar," she recently said in a free, live Q&A with her Patreon community. What's going to come first?" The next step, which Corcoran called her "secret," is figuring out which goals you want to assign to which days, and group related tasks together. "Declare a specific day for getting done" what you need to accomplish on a specific project, she said.

Persons: Barbara Corcoran's, Gail Matthews, Corcoran, she's Organizations: Dominican University

☆ These 11 startups are helping creators build communities and make money from memberships, courses, and private group chats
▼ + stars: | 2023-12-01 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +1 min

Startups are testing ways to help creators connect with fans and make money. Business Insider is highlighting 11 community-focused startups, from Patreon to Discord. "If you want to become a sustainable creator, you can't just rely on AdSense anymore," Jim Louderback, creator-economy expert and former CEO of VidCon, told Business Insider. Luckily for them, there's an entire ecosystem of creator-economy and consumer-tech startups with the mission to do just that. This story is available exclusively to Business Insider subscribers.

Persons: Jim Louderback, — Organizations: Business Locations: Patreon

☆ We quit our jobs in TV to start a coffee shop. When we decided to do it on a boat, we had no idea what we were in for.
▼ + stars: | 2023-11-24 | by ( Aimee Pearcy | ) www.businessinsider.com time to read: +7 min

Joanna and Victor Gould, both 35, quit their jobs to open a coffee shop on a boat. Holly the Cafe Boat Joanna GouldWe faced a lot of challenges opening our boat cafeIn 2018, we were feeling exhausted from our jobs as freelance television editors. We bought her and decided to name her "Holly the Cafe Boat." Both our cafe boat and the boat we lived on had a continuous cruiser license, which meant we had to move them both every couple of weeks. Serving customers from Holly the Cafe Boat.

Persons: Joanna, Victor Gould, —, we'd, We'd, we've, we're, Holly, Joanna Gould, herder, they'd, We've, We're Organizations: YouTube, Service Locations: Macclesfield, England

☆ 'Community' is the latest trend that creator-economy startups and platforms are betting big on: 'Creators are the new priests'
▼ + stars: | 2023-11-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

From product updates to startup rebrands, community has been at the forefront of press releases these past several months. Kajabi, a popular online course platform, recently announced that its creators had earned more than $6 billion using its platform. "We need a bit of everything," Amsellem said, adding that online communities and social platforms "are not going to solve loneliness" by themselves. For instance, Lennon's community on Kajabi hosts about 3,000 members — roughly the size of a small town in the US. Across all of Kajabi, the platform hosts more than 32,000 communities and over 2 million community members, per the company.

Persons: Jack Conte, Conte, Patreon, Kajabi, Teri Yu, Eli Valentin, Fourthwall, Valentin, chatbots, Yu, Hugo Amsellem —, —, Patreon's Conte, There's, Rob Lennon, Lennon, aren't, Amsellem, it's, BI's Marta Biino, YouTubers KSI, Logan, Cenat Organizations: Business, X, Vibely Locations: Kajabi, Silicon Valley, London

☆ Why OnlyFans rival Fanvue is betting big on AI influencers, especially for adult content
▼ + stars: | 2023-11-10 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

The Instagram influencer Emily Pellegrini may look like any other creator — but she's not a real person. And she's one of several AI-generated characters who are successfully monetizing their presences on Fanvue, a platform for subscriber-only content similar to Patreon or OnlyFans. But it currently only allows content enhanced or modified with AI if it belongs to a verified OnlyFans content creator — i.e., a real person, according to its community guidelines. The platform is working to introduce a host of capabilities the team calls "Fanvue AI." But both Monange and the creators behind the AI adult-content stars on Fanvue said they are trying to tread carefully.

Persons: Emily Pellegrini, she's, She's, Pellegrini, Will Monange, Monange, it's, Sarah Jordan, There's, Fanvue, Emily Pellegrini's Organizations: Tech

“I was like, ‘If a podcast can help do that, I’m going to do that,’” McDonald says. She launched “ Juicy Scoop with Heather McDonald ” in 2015. There are exclusive “Juicy Scoop” episodes available via subscription through Patreon for options ranging from $5 to $50 per month. On “Juicy Scoop,” he's charming and funny. Pratt said people approach him now to bring up his “Juicy Scoop” appearances.

Persons: “ Chelsea, ”, Heather McDonald, —, ’ ” McDonald, Heather McDonald ”, McDonald, she’d, hasn’t, She’s, ” McDonald, “, Spencer Pratt, Pratt, it's Organizations: YouTube Locations: Arizona, ”

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